This is Smesh

Smesh pulls it all together.
Clever human beings and nifty technology unite to analyse blogs, Twitter, Facebook; you name it. Campaign strategy, creative ideas, content production and rolling monitoring: Smesh runs things in harmony. Click to find out more

What is Smesh?

Smesh is expert people and the best available technology working together on your behalf. You don't just need to know what's being said about your brand or campaign in social media, you need to be active in that world. Guide, steer or promote conversation. Recruit contributors, build new audiences.

Computers don't understand people, motivations, language or sentiments, but people certainly do. People are bad with large volumes of data, but computers excel at it. Smesh brings the two worlds together. Smesh is a unique fusion: tool provider and boutique social media agency.

Smesh saves time and money

Smesh is different and Smesh is sneaky.
Smesh brings together expert people and fantastic tools. If a new blog entry or tweet about your brand appears tomorrow, Smesh will find it and have good ideas about how to respond.

How's this for a scene?

You're responsible for a brand campaign. You know social media can generate impressions, conversations and traffic, but what's reasonable to expect? What constitutes success or failure? Should content sit directly on your campaign site, or on sites like Flickr and YouTube? If you're going to tweet, what's the right tone of voice? Should you build a Facebook app, use Connect, just rely on the 'like' button, or use a 3rd party app building tool?

Not only are the goalposts moving all the time, but there are dozens of them, some only visible if you squint really hard or pray to the CEO of Facebook.

Smesh knows how this stuff works and can advise and implement, based on both a mystical map of the goalposts, and an understanding of what you're trying to achieve along with your budgetary and time constraints.

Smesh is simple

You could juggle 30 snazzy little windows. So shiny. Or just let Smesh deal with things for you. Smesh will use the best tools available for any given task, whether we built the tool or someone else did. You get frequent reports with qualitative and quantitive detail and easily actioned recommendations.

Smesh puts you in control, too.

You can have the final say on any action taken by Smesh (from the sending of tweets to the production and launch of new social media campaign content), or give us a more proactive remit. Smesh is also very open about the tools and techniques used, so you'll pick up lots of tips and tricks along the way.

Sometimes you want content from all over the world, but other times you just want to hear people in the UK having a rant or getting excited. With Smesh, you get to choose. Smesh is here to help you.

Metrics

Smesh takes your campaign's social media metrics far beyond share of voice and hits per day.

Stats, beautiful stats.

Social media analytics based on absolute daily hits don't tell you very much; interesting trends get lost in the noise. Smesh dives right into data using statistical techniques developed by evolutionary anthropologists to slice, dice and discover relevant information in entirely new ways. Smesh knows how to get the most out of these techniques because they were developed by one of Smesh's PhD-wielding data-mungers.